Top 10 Adobe Commerce (Magento) Features for Ecommerce

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Adobe Commerce (Magento) is constantly undergoing new updates that introduce new features and strengthen functionality. Keeping your Adobe Commerce platform updated is key to maintaining the latest features while remaining secure, performant, and reliable. Optimized for mobile and featuring potentially game-changing technology, the new updates promise to help retailers deliver a faster and more seamless customer experience.

Magento Ecommerce Feature Upgrades

Adobe Commerce recently announced a major upgrade to its digital platform. It’s yet another testament to Adobe’s commitment to its customers by running predictable, repeatable, and frictionless upgrades.

Adobe has made several important changes to its release process, including a predictable lifecycle and release policy, beta and pre-release programs, and streamlined release vehicles. They have also simplified the upgrade process with the introduction of quality patches, the upgrade compatibility tool, and a new marketplace extension compliance policy. As part of their continued efforts to simplify the upgrade process, Adobe has announced the new upgrade best practices documentation, enhancements to the upgrade compatibility tool, and updated marketplace compatibility policies.

The Top 10 Adobe Commerce Features

Adobe Commerce is well-equipped to transform the way an eCommerce business reaches clients. From optimizing the customer experience to creating an easy, customizable management system for vendors, Adobe Commerce offers a wide range of benefits. The following are some of the best features the program has to offer for digital sellers and their customers.

1. Unrivaled B2B Experience

A seamless B2B experience is crucial for pulling in clients and motivating them to stay on your site to make a purchase. No platform caters to the needs of B2B buyers more than Adobe Commerce. The program offers the following features for B2B customers.

  • Company Accounts
  • Company Credit
  • Shared Catalogs
  • Quick Order

These features streamline the buying experience for B2B customers and make it easy and convenient for them to choose to complete transactions with your business. The capability for customers to quickly order products, open a line of credit, and create company accounts will set your site apart for its convenient purchasing process.

2. Advanced Search

One of the best ways to generate more conversions is to minimize the time between customers entering your site and finding what they need. Advanced search is one of the most useful Magento 2 features, bringing customers directly to the products they are looking for and providing them with a more streamlined search process. Plus, through the AI-powered live search functionality, customers receive smarter, more accurate results, allowing for a smooth path to a successful purchase.

3. Page Builder

Page Builder introduces drop-and-drag and intuitive interfaces, which allow non-technical users to create stunning web pages. By streamlining the process and making edits and updates easy, Page Builder makes the days of creating pages and managing site content using CSS and HTML a thing of the past. Customers can now update content and create new pages up to 10x faster.

Unlike other platforms that may require the help of developers and technical experts to modify eCommerce content or add new pages, Adobe Commerce puts this power in the hands of your content marketing team. The Adobe Commerce Page Builder is extremely flexible and powerful, with dozens of drag-and-drop elements you can use. From photos to videos, interactive elements, slideshows, columns and rows of products, text, and more, you can quickly build powerful eCommerce content pages that will drive sales and customer loyalty.

4. Progressive Web App Studio

Progressive web apps (PWAs) are a game-changing solution that bridge the gap between browser-experience and the app-experience. This technology helps merchants deliver superior mobile experiences that boost conversion rates and increase engagement, while also lowering developer and operating costs.

Adobe Commerce released Magento PWA Studio, which is a set of tools for building online stores with full App-level experiences to help merchants increase mobile conversion rates. It also helps developers cope with the complexity of building different channels, and optimizing the user experiences across each of them.

In addition to mobile devices, PWA is now widely used in desktop development to increase the speed of loading and give users a better experience. PWA can be used to build a cross-channel eCommerce site, such as connecting online and offline stores. This enables such features as customers scanning barcodes or QR codes, activating product search, and paying for online purchases in-store.

5. Refined Mobile Experience

Mobile is a prime driver of digital commerce and it is critical for brands, merchants, manufacturers, and distributors to focus their efforts on optimizing the mobile shopping experience. The mobile conversions gap continues to challenge retailers of all sizes. While smartphones gain a share of consumers’ online shopping spending, the ratio of mobile views to conversions lags in comparison to desktops. Adobe Commerce provides a host of new indexing, security, data transfer, checkout, and graphics features that optimize the experience for mobile users.

Projected to surpass US $432B in 2022, smartphone retail eCommerce sales are not slowing down. Having a fast, affordable way to create a mobile-ready site is critical for growth as more and more shoppers turn to their smart devices. With Adobe Commerce, businesses can create immersive mobile commerce experiences.

6. Multi-Source Inventory (MSI)

Rapid growth and the fast-changing eCommerce landscape means that merchants need tools that can evolve with them. MSI allows retailers to improve operational efficiency by managing inventory across multiple physical locations within the Magento admin panel.

The core of the Multi-Source Inventory is the Source Selection Algorithm. This algorithm analyzes and determines the best match for the sources. With Magento, developers have implemented the priority algorithm and allowed third-party support. Additionally, they’ve introduced the custom algorithms for recommending cost-effective shipments. These tools allow companies to integrate with third-party inventory systems, track order fulfillment in real-time, and even see when customers add items to their checkout cart.

7. Related Product Recommendations

Integrating Adobe Commerce with your site can help reach your customers and meet their needs in a whole new way. Adobe Commerce provides AI-powered product recommendations to customers using past shopper behavior, current market trends, and similar product features. These recommendations give your customers a personalized experience and increase the potential for more conversions.

8. Self-Service Features

Adobe Commerce provides customers with self-service features that put the power in their hands. The specialized self-service dashboard displays all customer information, including past orders, wish lists, billing agreements and more. B2B clients also benefit from their own company account dashboard that lists quotes, purchase orders, company credit amounts and more. This clear organization and convenience builds customer trust and loyalty.

9. Superior Scalability

No business plans for stagnation, which is why it is crucial for your eCommerce platform to grow with you. As your business grows, Adobe Commerce can provide you with more cloud space, security and data management. All the while, you pay based on your revenue, allowing you to avoid paying for more services and capacity than you need.

10. Simple Integration

Not only does Adobe Commerce offer unrivaled features for enhancing customer experience, but it also involves no hassle to integrate the platform into your existing customer relationship management tools. Built by Magento, Adobe Commerce is an open-source platform that requires little adjustment to include in your current systems. In many cases, the process is as simple as downloading an extension—just another of the many great Magento features and benefits.

Level Up Your Ecommerce

Contact Guidance to learn more about all the features Adobe Commerce has to offer and discover how you can benefit from integrating the platform into your current operations. Guidance is here to help you enhance your customers’ digital experience, elevate your brand, and optimize your conversion rates. Contact us today to begin streamlining your eCommerce systems and accelerate your growth.

Written by Guidance
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