Adobe Commerce Features For Today’s Ecommerce

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Adobe Commerce (Magento) recently announced a major upgrade to its digital platform.  It’s yet another testament to Adobe’s commitment to their customers by running predictable, repeatable, and frictionless upgrades. 

Adobe has made several important changes to their release process, including a predictable lifecycle and release policy, beta and pre-release programs, and streamlined release vehicles. They have also simplified the upgrade process with the introduction of quality patches, the upgrade compatibility tool, and a new marketplace extension compliance policy. 

As part of their continued efforts to simplify the upgrade process, Adobe has announced the new upgrade best practices documentation, enhancements to the upgrade compatibility tool, and updated marketplace compatibility policies.

Keeping your Adobe Commerce instance updated is key to maintaining a platform that has the latest features, and is secure, performant, and reliable. Optimized for mobile and featuring potentially game-changing technology (particularly Progressive Web Apps or PWA), the new updates promise to help retailers deliver a faster and more seamless customer experience. But developers and administrators can expect to benefit as well, since the Magento website development upgrade simplifies and streamlines their efforts. Here’s a look at some of the innovative features digital sellers can expect to harness to their advantage.

Adobe Commerce (Magento) Multi-Source-Inventory (MSI) 

Rapid growth and the fast-changing ecommerce landscape means that merchants need tools that can evolve with them. MSI allows retailers to improve operational efficiency by managing inventory across multiple physical locations within the Magento admin panel. 

The core of the Multi Source Inventory is the Source Selection Algorithm. This algorithm analyzes and determines the best match for the sources. With Magento, the developers have implemented the priority algorithm and allowed third-party support. Additionally, they’ve introduced the custom algorithms for recommending cost-effective shipments.

These tools allow companies to integrate with third-party inventory systems, track order fulfillment in real-time, and even see when customers add items to their checkout cart. By the way, by improving the checkout process, you’ll boost your conversion rates.

Adobe Commerce (Magento) PWA Studio

Progressive Web Apps are a game-changing solution that bridge the gap between browser-experience and the app-experience. This technology helps merchants deliver superior mobile experiences that boost conversion rates and increase engagement. It also lowers developer and operating costs.  

Adobe Commerce released Magento PWA Studio, which is a set of tools for building online stores with full App-level experiences to help merchants increase mobile conversion rates. It also helps developers cope with the complexity of building different channels, and optimizing the user experiences across each of them. 

In addition to mobile devices, PWA is now widely used in desktop development to increase the speed of loading and give users a better experience. PWA can be used to build a cross-channel ecommerce site, such as connecting online and offline stores. This enables such features as customers scanning barcodes or QR codes, activating product search, and paying for online purchases in-store. Its lightweight structure is expected to replace the traditional POS system and retail assistant platform. It will provide in-store staff with a fast, efficient and cost-effective way to locate products both online and in-store. 

Adobe Commerce (Magento) Page Builder

Page Builder introduces drop-and-drag and intuitive interfaces, which allow non-technical users to create stunning web pages. By streamlining the process and making edits and updates easy, Page Builder makes the days of creating pages and managing site content using CSS and HTML a thing of the past. Customers can now update content and create new pages up to 10x faster.  Marketing and merchandising people can save time and quickly create richer, compelling shopping experiences without the need of any IT support. 

Unlike other platforms that may require the help of developers and technical experts to modify ecommerce content or add new pages, Adobe Commerce (Magento) puts this power in the hands of your content marketing team. With its design, it’s easy to build new ecommerce content pages, even without technical skills. 

The Adobe Commerce (Magento) Page Builder is extremely flexible and powerful, with dozens of drag-and-drop elements you can use. From photos to videos, interactive elements, slideshows, columns and rows of products, text, and more, you can quickly build powerful eCommerce content pages that will drive sales and customer loyalty. 

Adobe Commerce (Magento) Mobile Experience

Mobile is a prime driver of digital commerce and it is critical for brands, merchants, manufacturers, and distributors to focus their efforts at optimizing the mobile shopping experience. The mobile conversions gap continues to challenge retailers of all sizes. While smartphones gain share of consumers’ online shopping spend, the ratio of mobile views to conversions lags in comparison to desktop. Adobe Commerce (Magento) provides a host of new indexing, security, data transfer, checkout, and graphics features that optimize the experience for mobile users. 

Projected to surpass US $432B in 2022, smartphone retail ecommerce sales are not slowing down. Having a fast, affordable way to create a mobile-ready site is critical for growth as more and more shoppers turn to their smart devices. With Adobe Commerce (Magento), businesses can create immersive mobile commerce experiences.

Adobe Commerce (Magento) continues to innovate with its feature-rich platform, which provides a superior digital shopping experience for customers.  Adobe Commerce (Magento) provides brands, manufacturers, retailers and distributors with the right tools to accelerate growth in very competitive markets.  

Written by Guidance
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