Ecommerce refers to the buying and selling of something – product, service, etc. – online. The very first ecommerce transaction took place in 1994. Our ecommerce agency knows that these days, ecommerce is a critical component of a company’s success. Ecommerce is growing at almost 25 percent each year and global ecommerce sales just for the retail sector are predicted to hit $27 trillion this year.
No matter what you are selling, our ecommerce agency knows that it’s a company’s website that can make or break them. Website technology is constantly evolving, and it is important for your website to do the same. However, there are some basic factors that can boost your online presence that hasn’t changed. One of those factors is having a blog. Every ecommerce site should have a blog on their site.
The following are some of the reasons why our ecommerce agency recommends having a blog:
Search Engine Optimization (SEO): There are many ways that companies can help drive traffic to their ecommerce website. Blogging is one of the most effective ways. And it’s free. Publishing regular blog posts on your website will significantly increase the amount of content on your site. The more content, the more your site will index, and this increases how many more visitors will find your site organically as opposed to pay-per-click (PPC) and other advertising methods that cost money. Blogging also creates more backlinks to your site and this will also increase SEO.
Expert Status: Your blog is a good way to brand your knowledge about the industry you are in. Topics can focus on a variety of subjects, not just the service or products you are selling. You can provide customers with an array of tips, tutorials, and other useful information they may find helpful.
Social Media Marketing: Social media plays an important role in a company’s marketing efforts and takes a lot of time and money. Tying your blog into your social media can help boost those efforts. With each blog post, you have the ability to create your own URL, including keywords. These posts can be added to all your social media sites to help engage with potential customers. Our ecommerce agency can show you how you can have like and share buttons on the blog post where people can share the posts to their own social media pages. You can also set them up so it’s easy for customers to share the posts via email with friends. And keep in mind that you can also include videos in your blog posts which can also be shared. The more “shares” you get, the bigger the circle of potential customers you reach.
And as we mentioned above, the best part of blogging is that the costs are minimal to free. Depending on the type of business you have and the size of it, instead of writing the blogs inhouse, you also have the option of hiring a company to write and publish the blogs for you. For more information, call our ecommerce agency. The team at Guidance has a wide variety of ways to help make your ecommerce site successful.
mpany to learn more. Call Guidance today.