Technology moves at breakneck speed, and mobile (smartphone and tablet) usage is no exception.
Mobile has evolved rapidly from a transaction channel to the true intersection of commerce and marketing. For many retailers, mobile is central to both shopping and overall brand experience, and mCommerce is no longer simply a branch of eCommerce. Some say that it is eCommerce. As a result, progressive retailers have fully embraced “Mobile First” thinking.
We reached out to some of the most innovative Omni-channel retailers leading the charge. By leveraging the mobile surge in new and interesting ways, they’re maximizing engagement, winning over customers, and closing the loop between mobile and in-store sales.
One key finding that might surprise you: Conversion is important, but it’s not everything. Read what happens when big brands dive headfirst into a mobile-centric world.