Trish McEvoy founded her makeup company in the mid-seventies. She recognized a need for quality products, so she manufactured her creations and developed a large following among women and artists around the world. Trish McEvoy products are now sold at high-end department stores, along with her brick and mortar stores and through the TrishMcEvoy.com website. Trish McEvoy partnered with Guidance to upgrade her current Microsoft ASP.NET store front. Trish McEvoy wanted to optimize the UI/UX on her site and immediately leveraged Guidance’s creative expertise to help them remove friction and increase conversion while still making a digital brand connection with customers.