Guidance Builds Award-Winning Ecommerce Solution for Trish McEvoy



General Website Category: Beauty and Cosmetics for websites


Trish McEvoy founded her makeup company in the mid-seventies. She recognized a need for quality products, so she manufactured her creations and developed a large following among women and artists around the world. Trish McEvoy products are now sold at high-end department stores, along with her brick and mortar stores and through the website. Trish McEvoy partnered with Guidance to upgrade her current Microsoft ASP.NET store front. Trish McEvoy wanted to optimize the UI/UX on her site and immediately leveraged Guidance’s creative expertise to help them remove friction and increase conversion while still making a digital brand connection with customers.


  • Creative audit
  • Wireframes
  • Visual Design Strategy
  • UI and UX Design
  • Responsive design
  • Custom coupon generator
  • Yotpo Implementation
  • Sendgrid integration
  • Email template design
  • Custom ERP
  • Road mapping exercise


A complete creative and technical redesign of the site was needed. The Guidance team started with a full creative and technical code audit which built the road map for the project. Guidance’s creative team did extensive UI and UX designs and built out the wireframes for the site. Trish McEvoy had several requirements that needed to be custom built. The Guidance team built a custom ERP system from scratch to meet the needs of the client. The custom system is a one stop solution that deals with shipping, payment, warehouse management and inventory management.

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