Trish McEvoy founded her makeup company in the mid-seventies. She recognized a need for quality products, so she manufactured her creations and developed a large following among women and artists around the world. Trish McEvoy products are now sold at high-end department stores, along with her brick and mortar stores and through the TrishMcEvoy.com website. Trish McEvoy partnered with Guidance to upgrade her current Microsoft ASP.NET store front. Trish McEvoy wanted to optimize the UI/UX on her site and immediately leveraged Guidance’s creative expertise to help them remove friction and increase conversion while still making a digital brand connection with customers.
INNOVATIONS
Creative audit
Wireframes
Visual Design Strategy
UI and UX Design
Responsive design
Custom coupon generator
Yotpo Implementation
Sendgrid integration
Email template design
Custom ERP
Road mapping exercise
SOLUTIONS
A complete creative and technical redesign of the site was needed. The Guidance team started with a full creative and technical code audit which built the road map for the project. Guidance’s creative team did extensive UI and UX designs and built out the wireframes for the site. Trish McEvoy had several requirements that needed to be custom built. The Guidance team built a custom ERP system from scratch to meet the needs of the client. The custom system is a one stop solution that deals with shipping, payment, warehouse management and inventory management.
