Leadership

Strategy

MEET OUR SVP of E-COMMERCE & OMNI-CHANNEL STRATEGY

Brian Beck has 20+ years of experience, including more than a decade as a hands-on C-level executive driving Digital Transformation for B2C and B2B companies. He serves as SVP of Strategy at Guidance, where he advises industry leaders on driving rapid growth through digital commerce.

Previously, Brian served as interim VP of Ecommerce at PacSun, a 600+ store apparel retailer, where he led all digital operations. Brian also served as VP of Ecommerce for Harbor Freight Tools, an 800+ store retailer of tools, where he led efforts resulting in explosive digital commerce revenue growth. He has also built companies from start-up to Inc. 500 and Internet Retailer Top 500 notoriety.

Brian is a thought leader and nationally recognized expert in Digital Transformation and Commerce Strategy. He is regularly called upon to speak at the top industry conferences such as the Internet Retailer Conference (IRCE), Etail, Shop.org, and B2B Online, and is frequently cited regarding digital trends by the leading industry publications. Guidance clients leverage Brian’s expertise to create competitive advantage in the marketplace.

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Our PARTNERS Say It Best

  • “I really feel like your approach of excellent program management, technical and subject matter knowledge, and your deep interest in our project and company provides a connection that make you one of our team.”

    Brad Mountz, CEO at Mountz, Inc.

B2B RELATIONSHIPS

B2C RELATIONSHIPS

Powerful Commerce and Omni-Channel Solutions

Powerful Commerce and Omni-Channel Solutions

Powerful Commerce and Omni-Channel Solutions

Digital Experience Optimization

Digital Experience Optimization

Acceleration Services

Acceleration Services

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B2C Retailers & BRANDS

Omni-channel, Mobile, and Marketplaces are Changing the Game

B2B Manufacturers & DISTRIBUTORS

Time to Start Riding the Digital Wave

Sources: Bloomreach and Deloitte

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WE HAVE STRATEGIC SUPERPOWERS

Guidance’s Strategic Services create unfair advantages for our clients by:

  • Clearly identifying growth opportunities, and the specific steps needed to pursue them
  • Quickly securing the right technology solutions that drive results
  • Identifying gaps in current digital marketing programs – and filling them
  • Figuring out what resources are needed to grow
  • Guiding execution, reducing risk and improving results

Guidance’s clients grow at a rate of 2-3x industry average. At Guidance, our strategists are industry veterans who have successfully led and built eCommerce, B2B and multi-channel digital retail programs. We have a time-tested methodology and a real-world perspective on how to build revenue and profitability through customized, quality solutions.

GET CLEAR STRATEGIC VISION AND RESULTS WITH GUIDANCE ON YOUR SIDE

Contact us for your complimentary consultation.

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