Retail Strategy Solutions

At Guidance, our strategists are industry veterans who have successfully led and built eCommerce, B2B and multi-channel digital retail programs. We have a time-tested methodology and a real-world perspective on how to build revenue and profitability through customized, quality solutions.

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Digital Commerce By The Numbers

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Brian Beck

SVP eCommerce & Omni-channel Strategy

Brian Beck and his team advise retailers and manufacturers on using digital assets to supercharge revenue growth, create competitive advantage and achieve dramatic efficiency gains.

Brian has 16 years of experience, including more than a decade as a hands-on C-level eCommerce executive. Prior to Prior to Guidance, he served as Interim VP of eCommerce at Pacific Sunwear of California, a 618-store specialty apparel retailer.  He has built and led world-class digital and eCommerce operations for numerous companies, including Harbor Freight Tools,, Costume Super Center and Broadspan Commerce. As a FitForCommerce Strategy Consultant, clients included Harry & David, Teleflora, Pam & Gela (Juicy Couture founders), Epson, Magellan’s and numerous others.

Brian is a 2006 NJBiz “Forty Under 40” winner, honoring the top forty New Jersey business people under 40 years old. He holds a Bachelor’s degree and a Master of Business Administration, both from Rutgers University.

Our clients consistently outpace industry averages for growth.
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