The world’s largest skateboard store (founded in 1985 and sold to Foot Locker in 2008) needed to be updated and integrated with Foot Locker’s systems, in addition to adding new features and improving its user experience.


Built in Java/J2EE, Guidance developed the website with single-page checkout, persistent login & cart, catalog quick order, cart estimator and product specific sizing, among other features. 

Guidance integrated the site with Facebook, Dotomi (remarketing), BazaarVoice (product reviews), Endeca (advanced search), MyBuys (product recommendations) and ShopTogether (crowd shopping).

Guidance also developed a CCS-branded social community on and designed and developed its mobile site.


  • Users are able to virtually assemble their own skateboard and snowboard kit by choosing the board and bindings.