Guidance

It’s no secret that hyper-personalization and optimized user journeys lead to better customer relationships, higher engagement, and more sales. But few ecommerce businesses know exactly what optimizations will make an impact.   That’s where having an ecommerce platform with robust digital experience testing features can give you a competitive edge.    Optimizely does just that and more. Check out our latest post in our ecommerce deep dive series: Optimizely for Ecommerce: https://lnkd.in/gXQ-Dm2a

But there is even more reason to celebrate today! We are thrilled to another invaluable team members – Eric Burns, our esteemed Sales Director, who is celebrating his 5th anniversary at Guidance!   In the dynamic world of sales, Eric has consistently exemplified excellence, setting the bar high from day one. With unwavering dedication and a keen understanding of our methodology, Eric has not only been our top sales representative but has also spearheaded some of our most remarkable achievements. His ability to navigate complex deals and secure partnerships with industry giants such as Richline Group, a Berkshire Hathaway Company, Hearst, Plaid Enterprises, Valvoline Inc., MIDEA Group, Turn5, Inc., and Imagine Learning has been nothing short of outstanding.   What truly sets Eric apart is his meticulous approach to communication and follow-through. His knack for keeping everyone in the loop with detailed meeting notes, next steps, and insightful Slack summaries has been instrumental in ensuring seamless collaboration within our team and with our clients.   Beyond his impressive sales prowess, Eric's innate talent for relationship building has been a cornerstone of our success. His genuine rapport with clients and partners alike has not only strengthened existing connections but has also paved the way for fruitful collaborations and future opportunities. Eric's flexibility and ability to tailor solutions to meet the unique needs of each client have been instrumental in driving our growth and reputation in the industry.   We want take a moment to acknowledge and appreciate Eric's exceptional contributions to our company over the past five years. His hard work, dedication, and relentless pursuit of excellence embody the core values of guidance.com, and we are incredibly fortunate to have him as a part of our team.   Please join us in congratulating Eric on this remarkable milestone and thanking him for his continued commitment to excellence.

🎉 Celebrating a Decade of Dedication and Excellence 🎉 Guidance is thrilled to commemorate a significant milestone today as we honor remarkable Technical Architect, Will Wright’s incredible 10-year journey. Over the past decade, Will Wright has been an integral leader behind our technical innovations and successes. As our esteemed Technical Architect, he has showcased unparalleled expertise in navigating the dynamic landscape of ecommerce solutions, consistently learning newer platforms, and delivering outstanding results for our clients. But Will’s impact goes far beyond their technical skills. They've been an incredible team member and leader, fostering a culture of collaboration and continuous learning within our team. Over the years, Will has provided invaluable technical oversight for some of Guidance’s most challenging projects, leading to successful launches for clients such as Caltech, Children's Mercy Kansas City, Silpada Designs, Connect Invest, and more. Will is always looking for continuous process improvement and is ready to learn newer technologies. Because of this Will is one of a few tech architects at Guidance who can provide detailed technical solutions across multiple different platforms. Join us in congratulating Will on this incredible milestone! Here's to a decade of achievements and many more milestones ahead.

There are over 33,000 merchants leveraging the power of Adobe Commerce. By combining world-class capabilities, open-source flexibility, and AI-powered analytics, it might just be what your business needs to get ahead. We take a deep dive into the benefits and key features that make this platform stand out in the world of ecommerce. Find out if Adobe Commerce is the right fit for your brand's next era here ➡️ https://lnkd.in/g5nSn6-q

We are incredibly excited to be named a finalist for Recharge's Partner Excellence Award at ChargeX. It has been amazing working closely with the team at Recharge to help our clients discover new growth opportunities through subscriptions. We hope this is just the start of an incredible partnership!

The past two months have been incredibly busy in #ecommerce with eTail™ West, Shoptalk, and Adobe Summit all taking place in the past 6 weeks. Want to know what we're taking away from the hundreds of presentations and speakers? Check it out below ⬇️

There's no better way to kick off a Monday than with some #bignews! Guidance has been named a finalist for BigCommerce's Creative Problem Solving Award in 2024! Our work at Guidance is being recognized for our use of creative problem-solving skills to provide completely unique back-end and front-end solutions for our BigCommerce merchants.

As #Shoptalk winds down, we are excited to announce some amazing news from our friends at Yotpo! Guidance has been named a finalist for the 2024 Yotpo Partner Awards! The awards recognize our passion for collaboration, innovative spirit, and unparalleled results in eCommerce. As proud Yotpo Partners, we’re excited to continue creating exceptional experiences that drive growth, customer loyalty, and retention for eCommerce brands, together. Stay tuned for what's next... https://lnkd.in/gpTYGD4f

We are happy to launch our newest case study with Reinders and Adobe Commerce! Reinders, Inc. sells more than 20,000 SKUs and operates 12 warehouses serving 10 states in the Midwestern US. They needed an online experience that allowed them to better serve their B2B and B2C customers with robust personalization features and enhanced product presentations. Guidance partnered with Reinders to migrate their ecommerce platform to Adobe Commerce, integrated their choice of ERP system and built custom solutions and integrations to deliver real-time pricing and inventory to their B2B clients. We also reimagined the product display, from listing pages to bulk pricing tables to standardized inventory units. Now, Reinders can focus on the next stage of their growth, with reduced customer service overhead and a site that can scale with the expansion of their B2C customer base, too. Read more: https://lnkd.in/gD26yH4m

Thanks to Ed Kennedy and Adobe Commerce for including us in their run down from #eTailWest.