Named One of America’s Best Retail Web Sites

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Earlier this year, Guidance designed, built and launched, the site for the popular shoe brand known for its “One for One” campaign. For every pair of shoes purchased, TOMS gives a pair of new shoes to a child in need. And just this month, has made it to Internet Retailer’s Hot 100 list of American’s Best Retail Websites. Congratulations, TOMS!

According to Internet Retailer, the list “celebrates the best examples of online retailers’ creativity and innovation over the past 12 months.” The magazine highlighted the site’s “How We Wear Them” and “Today’s Top Sellers” sections, as well its use of social and rich media to turn fans into advocates – all concepts that TOMS and Guidance jointly conceptualized when the site was being redesigned.

Here are some of the list’s highlights. For a full list, visit

Top 5 eCommerce platforms Deployed by IR's 2011 Hot 100

User Experience features Highlighted on IR's 2011 Hot 100

Industry Breakdown - IR's 2011 Hot 100

Written by Guidance
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