Social Media & Web 2.0: What’s next?

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Over the years, Guidance has earned a reputation for being at the leading edge of Web technology innovation. If I got a penny for every time a client has said to me “Wow! How did you guys come up with that idea?!” I’d be a millionaire.

As part of the innovation team, I’m responsible for keeping tabs on the latest trends in (and newest apps for) eCommerce, social media, Web 2.0 and other Internet topics. The last two, Web 2.0 and social media, have sky rocketed in both acceptance and technical progress over the last twelve months. These days, almost all discussions about Web technologies revolve around these very two subjects.

Having spent a lot of time researching these subjects, I came up with a short list of technological innovations that I predict will be BIG over the next 6 to 12 months:

1. Facebook Connect

Each day, more and more sites leverage this tool, which allows their visitors to connect to their Facebook accounts and reach out to their Facebook friends. Facebook Connect allows sites to “embed” Facebook functionalities such as share to friends, comments, and post to Wall directly from their site, without having to go to If creating your own social network isn’t in your horizon, integrating your site with Facebook should be.

2. Open ID

This is another big step for social media, retail, and all kinds of sites with a customer/visitor login section. Adopted by nearly 50,000 sites to date, Open ID allows users to have one login to access all their favorite sites. Besides the much-needed convenience of a single login, this tool opens up the door for communication between one site and another. Multi-channel retailer Sears just recently announced their support of Open ID for their customers’ Sears and Kmart accounts.

3. HTML 5.0

The new specs for HTML code are out, which now include a lot of Web 2.0-specific functionality. Developers can now embed video directly onto the HTML code without requiring an external video player. Another key feature of HTML 5.0 is that it allows for local storage of data, thus potentially replacing what we do with cookies today. If you haven’t checked it out yet, make sure you do so soon. Firefox 3.5, Opera and Safari 4 already support HTML 5.0.

4. Google Wave

If you have not watched the video presentation for Google Wave, you owe it to yourself to check it out. It is too cool to miss out. Developed by the same duo who created Google Maps – brothers Lars and Jens Rasmussen – Google Wave will revolutionize the way people communicate with each other. It will change everything we know about online communication and collaboration. Google Wave mixes email with instant messaging, and social networking, along with features like drag-and-drop, version history, spelling/grammar check, and real-time communication. And here’s the best part -- it is meant for both personal and corporate use!

Do you agree/disagree with my list? Drop me a line!

Muliadi J.

Written by Guidance
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