For almost 10 years, Guidance has helped specialty retailer Relax The Back Corp. build a solid eCommerce strategy. With over 120 franchised stores and a strong online presence, Relax The Back is the premier destination for posture and back support products, including furniture.
Guidance provides a variety of services to RelaxTheBack.com, including web design and development, hosting, site maintenance and enhancements, email marketing, copywriting and search engine optimization, among others. Most recently, Guidance has worked with Relax The Back’s site managers to develop a new Web 2.0 strategy. Features such as YMALs (“you might also like”), live chat, product testimonials, video demonstrations and multiple product display options, have all been added to the site.
Ty Manion, Director of Internet and Catalog Operations for Relax The Back, was recently interviewed by Internet Retailer Magazine, where he discussed the company’s eCommerce strategy and its Web 2.0 update. To read the full article, go to Internet Retailer.