- Speed. Attention spans have shrunk along with screen sizes. Therefore, it is even more important that your site delivers a faster and smoother experience than desktop. You have to take into account that mobile devices have less powerful processors and rely on wireless internet too. If you are not providing a simple, intuitive, and highly responsive experience, then it will only take customers a fraction of a second to swipe their fingers to find a swifter app.
- Understand Customer Expectations. Users are bombarded with offers and information. Consequently, your window of opportunity with them is limited. You have to use your time very effectively. Being relevant from the second they visit your site is key.
To do that, You have to understand their wants, needs, and expectations. Analytics, surveys, and interviews are all part of the process of getting to know your customers. The more you can anticipate what they are looking for the more contextually relevant you will be to them.
- Friction. Within a couple of seconds, today’s users will abandon any site or app that’s not easy to use. When it comes to mobile, that means attractive and helpful visuals above text that’s easy to read.
This is a basic mobile design principle that so many online merchants miss. You also need sites that are easy to navigate and scroll through, streamlined checkout processes, and automatically populated fields. If you are not emulating Amazon’s “one-click” buying, then customers will simply take their business elsewhere.