The ability to discern meaningful patterns, where other just sense inchoate information, is what distinguishes pioneers from the rest of the pack. Put another way, connecting the dots ahead of others is what exceptional business leaders and companies do. After all, intuiting the needs of consumers—even before the customers know what they want—defines what entrepreneurial vision is all about.
Merchandisers instinctively understand the importance of anticipating what their customers want. In the past, hunches and spreadsheets—or sometimes a combination of the two—accounted for predictive analysis. Today, data-mining tools can provide business people with real-time actionable insights that inform the kind of decision-making that drives accelerated growth.
For example, today’s consumers have innumerable choices at their fingertips. Online shopping experiences—especially navigation through digital product catalogues—must be quick, seamless, and intuitive. If you are a merchandiser, and a customer mistypes a product name or search term, you’ll want to make sure they are directed to the right item anyway. Or, perhaps, capitalize on mistakes by pointing them towards comparable or appropriate items based on the incomplete information they provide.
Filling in the proverbial blanks on behalf of the customer is what leading-edge services like Elasticsearch allow you to do. Put simply, by making big catalogues smart, easy-to-use, and extremely responsive to consumers you capture a lot more business. Consequently, conversion rate optimization improves dramatically.
Optimizing Search -- The Elasticsearch Difference