Today, we announced the launch of EnvironmentalLights.com, a commerce site for sustainable, energy-efficient LED lighting products. We provided web development, creative & UI design, and hosting services for the new site built on the Magento® Enterprise platform.
The new site provides EnvironmentalLights.com with rich product detail pages and simple site administration. The product detail pages were designed to highlight the 150 attributes per product to generate an educational shopping experience for the buyer, which is crucial in lowering the amount of shopping errors and returns.
“We worked with EnvironmentalLights.com on a strategy to reduce online returns,” said Jason Meugniot, Guidance’s CEO, “Our teams implemented special alerts for ‘required products/parts’ to ensure orders are placed accurately the first time.”
Users are alerted that the item placed in the shopping cart requires additional parts/products; if the required item is not added to the cart, users are prompted to acknowledge that, though a checkbox.
To learn more, click here.