Check out what's brewing at

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The oldest and largest privately-held coffee and tea retail business in the US, The Coffee Bean & Tea Leaf, has officially launched today its new line of single-serve beverage systems called CBTL™. CBTL products are available at select The Coffee Bean & Tea Leaf stores and online at their website,, launched today by Guidance.

Guidance provided Information Architecture, Visual Design, Technical Design and Development services to build on Mediachase’s eCommerce framework. The platform was integrated with UPS for live shipping rates and address validation; with Worldship for fulfillment; with Microsoft CRM for product warranty registration; and with Monetra Payment Gateway for credit card and gift card processing. Special features of the site include subscription management, enhanced content management system, and built-from-scratch ratings & reviews and store locator.

To brew fresh espresso, coffee or tea, CBTL’s single-serve brewing systems require a beverage capsule per serving. visitors are automatically prompted to select from a variety of beverage capsules when adding a machine to their cart. Users can also sign up for the CBTL Premium Club which provides recurring monthly shipments of beverage capsules and flavored powder sachets. Glasses, capsule holders and other coffee-making utensils are also sold on the website.

Understanding the challenges of introducing a new product to the market, features great videos on how to use, care and maintain their machines, demos of their different beverage systems, and recipes to make coffee favorites like cappuccinos, vanilla lattes and café au lait, among others. To learn more about CBTL’s new product line, visit

Written by Guidance
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