• rubielogo
  • farmer-boy
  • heartmath
  • aspen
  • thermon-primary-logo-2017
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Give Your B2B Clients What They Really Want

B2B buyers are looking for self-service information and the ability to buy directly from vendors online. This comes as no surprise. B2B customers enjoy the same ease of use that B2C shopping experiences offer?
Let’s Work Together

Expand Your Reach

New Growth Opportunities
for B2B Ecommerce

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Personalized Experiences

B2B customers expect rich buying experiences. Increase conversion rates with dynamic buying journeys tailored to your unique product selection.

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Self-service Checkout

Offer your clients faster fulfillment, easier repeat purchasing and online self-service capabilities.

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End to End Reporting

Create reports for immediate insights into every aspect of your business.

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Automate Operations

Respond to business requests and save time with automated workflows that improve company efficiencies and reduce wasted manpower.

Accelerate with Guidance B2B Ecommerce
Solutions

Mid-Market solutions include Ongoing Enhancements, Performance Testing, 24/7 Application Support, Analytics, CRO, Roadmaps and QBRs.

Enterprise level Support with Dedicated Ecommerce Specialists, Quarterly Usability Studies, SEO Roadmaps, Third-Party Code Reviews, ADA Compliance, Security Reviews and Code Assessments.

"Guidance has transformed our business by bringing digital B2B into the forefront of our customer experience."

Jen Maas, Aspen Medical

Aspen Medical mobile
“Big round of applause from my support team for this one. Working great. Big thanks!”

HeartMath Team

HeartMath Mobile
“[Guidance] have been awesome on support, supporting us all the way through….I really appreciate that, it means a lot to me and Farmer Boy.”

Jeremy Martin, Farmer Boy

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Frequently Asked Questions

We believe each brand deserves tailored solutions. Guidance strives to understand your business goals, recognize the context of a given industry and recommend the best solution for supporting omnichannel B2B ecommerce strategies. With over 25 years of experience, the knowledge and expertise we bring to our clients is invaluable. Our implementations are based on proven technologies, such as Magento, BigCommerce, Episerver (Optimizely) and Shopify Plus. Technology is at the core of everything we do. After all, we've been creating successful ecommerce experiences since the late 1990s. Our developers are top-notch and our integration expertise includes order management systems, warehouse management systems, ERP/financial back-ends, customer service solutions and much more.

We offer comprehensive solutions to meet your growing business needs. Some of these services include: 

Collaboration Tools

Comparison Engine Feeds

Content Delivery Networks

Content Management Systems

CRM Systems

Customer Reviews and Recommendation Feeds

Database Servers

Ecommerce Engines

Email/Search Engine Marketing Software

Fulfillment Platforms

Guided/Faceted Navigation

Hosting Providers

Live Chat/Click to Call Providers

Marketplace Management

Optimization Applications

Order Management/ERP Systems

Payment Gateways

Payment Security

Payment Systems

Performance Monitoring & Load Testing

Personalization Software

Rich Internet Application Technology

Search Engines

Security Certification Applications

Shipping Carriers

Site Search Products

Social Networks

Web Analytics Software

Guidance offers solutions as unique as your brand’s products and services. We've spent more than two decades managing complex system integrations for our B2B clients. As a result, we're fluent in both the nuances and requirements of OMS, ERP and CRM systems.We understand the challenges that our B2B customers face on a daily basis. We also know that not all IT infrastructures are built equally or are able to accommodate change. Guidance tackles these issues head-on, with strategic vision and results. Our team of ecommerce experts has integrated with over 100 vendors, platforms and technologies to provide real-time, bi-directional feeds to 3rd party solutions and legacy applications.

Just like a B2C transaction, your clients want to purchase easily and efficiently. With B2B ecommerce that includes a platform and multiple third party solutions, you ensure your clients have up-to-date product information, 24/7 order capabilities and a seamless user experience. Custom B2B solutions allow your business to implement flexible, robust and scalable growth strategies that amplify your business processes and integrate with new and existing systems infrastructure. A fully integrated custom ecommerce ecosystem requires connections to internal and external systems such as an ERP, CMS, CRM, OMS & ESP to deliver significant improvements to your bottom line. 

Are you executing on
your B2B strategy?

Start Now