Guidance Digitally Transforms Aspen Medical Products


Aspen Medical has long been recognized as an industry leader in spinal bracing technology. With 25 years of research driven design, Aspen is committed to developing the highest quality products that make a difference in the lives of their patients. Aspen products help improve patient outcomes and continue to drive the standard of care practices. Aspen’s core philosophy is to innovate and advance clinically-based solutions focused on serving the needs of their customers and enhancing the quality of life for patients.


  • Magento Commerce Cloud Re-Platform
  • Creative Audit
  • Creative Wireframes
  • Visual Design Strategy
  • UI and UX Design
  • Avalara Tax Automation Implementation
  • Shipper HQ Implementation
  • ERP Custom integrations
  • Implementation


Aspen Medical partnered with Guidance to do a complete rebrand and site redesign specifically aimed for B2B. Aspen Medical recognized the critical importance of B2B E-Commerce to accelerate growth and selected the Magento Commerce B2B Cloud platform. Guidance kicked off the project with a creative audit and full wireframes of the site. The website has a contemporary visual appearance that delivers better visitor engagement with less copy and more images. During the build process, there were several complex integrations, including their IQMS/ERP integration. One of the most significant changes to the website is the focus on the customer journey and addressing these specific needs through different experiences and content flow. The world of E-Commerce is relatively new to Aspen Medical so Guidance provided additional training resources on B2B E-Commerce as a whole and on the Magento Commerce Cloud platform.

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