Accelerate, Win, Evolve (A.W.E.)

At Guidance, e-commerce companies often turn to us for information about accelerate, win, evolve (AWE). We know that more and more people go online to purchase the goods they want. This new way of buying has contributed to a large increase in sales for many online companies around the world. In fact, research suggests that e-commerce will result in more than a couple trillion dollars in sales for the upcoming years. When consumers shop online and check out, they get their favorite goodies delivered right to their door. To help set up your company for online success, we encourage businesses to reach out to us at Guidance about accelerate, win, evolve (AWE). 

Find a Niche That Stems From Passion

If you haven’t picked a niche for your company e-commerce site yet, then consider this activity: write down what you like to buy, your hobbies, interests, and skills. Look over what you have written to see if it sparks any ideas. For example, let’s say you love dogs and browsing online for adorable canine sweaters is basically a hobby of yours. How do you feel about designing your own animal clothing and selling it along with other related items? If your products are linked to things you truly love and excite you, it will contribute to your success. Once you have an idea about what to sell, utilizing accelerate, win, evolve (AWE) with support from Guidance can give your idea the push it needs to succeed! 

Do Research for the Market

After deciding what products you want to sell, next would be finding out whether there is a market for the long-term. You may find in the beginning that sales are slow or almost non-existent. With help from our Guidance, we can run analytics to see if the prospective market is steady, growing, or shrinking. Additionally, we can help you identify keywords so that when people search for certain phrases for a product, your e-commerce website is more likely to pop up. 

Evaluate Your Pricing

A leading contributor to whether people buy your product or not is pricing. Perhaps you have a great product and have identified the market and audience. Next would be determining whether the cost you are requesting aligns with what buyers are willing to pay for. If people aren’t willing to purchase your product for the listed price, then you may have to make some adjustments. After consulting with you about accelerate, win, evolve (AWE), you may find yourself asking the following questions:

  • Is the product price too high?
  • Are you targeting the right audience?
  • What is preventing people from purchasing my product? 
  • Does another company offer a better version of your product, or for less? 
  • Is there a demand for your product? 

Identify Your Competition

There’s nothing wrong with looking up to see who your potential competition is, in fact, it’s a smart way to figure out if you need to make adjustments. If there isn’t any competition, then you may need to re-evaluate your niche. Perhaps it will be too challenging to deliver. If you do have serious competition, take a look at what they are all about. What does their business plan look like? Who are the customers and products? You can use accelerate, win, evolve (AWE) as a guide to figure out what could work or not work with your current e-commerce company plan. 

If you are an e-commerce company looking for support, don’t hesitate to contact Guidance for more details about accelerate, win, evolve (AWE).