Leading Skincare Brand Partnered with Guidance to Deliver Impressive Results in 2017 
MARINA DEL REY, Calif. (March 1, 2018) – eTail West brings together some of the most influential e-commerce brands, manufacturers and distributors to meet, collaborate and learn about what is disrupting the industry today and what will change tomorrow.  For the last six years eTail West has recognized outstanding achievements in digital commerce.  This year, Kate Somerville, a leading prestige skincare brand, was announced as a finalist for Best in Class Website Redesign of the Year.  
Kate Somerville partnered with Guidance to design and build out its digital commerce presence on  Magento Commerce. Guidance is a digital commerce services provider that enables brands, manufacturers, distributors and retailers to accelerate growth.  During the most recent holiday peak selling period, Black Friday through Cyber Monday, Kate Somerville achieved average online revenue growth of 121% with its average order value increasing over 26.62% and average conversion rate increasing 20.43%.  
“We are thrilled to be recognized by eTail West in this manner and wish to congratulate all other finalists in every other category as well,” says, Sarah Skinner, Director of Digital Marketing at Kate Somerville.  “At Kate Somerville, our highest priority is to not only provide our customers with the highest quality skincare products in the market but to also allow for a simple, efficient and highly engaging shopping experience across any desktop or mobile device.”  
“Kate Somerville is committed to achieving its full potential in digital commerce and is constantly looking at ways to delight its customers in new and innovative ways,” says, Jeff Herrera, Vice President of Marketing and Channel Development at Guidance.  “We are very pleased to see Kate Somerville recognized as a finalist for Best in Class Website Redesign of the year, an honor they certainly deserve.” 
About Guidance
Guidance is a customer centric commerce service provider dedicated to growth oriented mid-market and enterprise branded manufacturers and merchants in both B2C and B2B with industry leading practices in multichannel retail strategies, mobile, customer experience, innovative design, and complex system integration.  Since 1993, national flagship retailers and consumer branded manufacturers have relied on Guidance’s expertise to facilitate more than $5 billion in web, mobile and social commerce.
Brands such as Foot Locker, Johnny Was, Robert Graham, Yamaha, Burlington, and others, have engaged Guidance to build more than 300 world-class, omni-channel websites and apps that captivate, engage and accelerate growth.