Web Sales Soar

December 21, 2012

Black Friday kicked off the holiday season and results show that eCommerce sales are going to have a banner year.  

ComScore reported that "57 million Americans visited online retail sites on Black Friday", resulting in $1.042 billion in online sales, "representing a 26-percent increase versus Black Friday 2011".  And, Cyber Monday recorded $1.46 billion in sales, representing a 17% increase as compared to Cyber Monday 2011.

Guidance clients also recorded great success during the Thanksgiving weekend:

"We had a 20% increase in Black Friday and Cyber Monday sales YoY for our 3rd consecutive year.  The post-Thanksgiving to Holiday period is always our busiest time of year and it's reassuring to know that our website and servers, managed by Guidance, can handle the increased load - allowing us to focus our time and energy on our holiday marketing and fulfillment.  We also saw a large spike in transactions via mobile for the first time, since launching our mobile eCommerce websites at the beginning of the year."
-Mike Weber, EVP Digital, ONEHOPE

"Our clients Foot Locker and Eastbay easily managed the upsurge in traffic on Cyber Monday."
- Jason Meugniot, President & CEO, Guidance
"Our Cyber Monday sales were excellent. Our technology partner, Guidance, was a key partner in contributing to the success of this sale. Guidance has been a critical partner in helping us to improve and optimize our site."
- Dexter Fedor, Chief Marketing Officer, Creative Recreation
If the current online holiday spending increases continue, 2012 should result in record sales.  Guidance clients are already reaping those rewards.