The premier retailer of back and neck care products with more than 100 stores nationwide, wanted to raise their online revenues by enhancing their site’s user experience and integrating a multi-channel strategy.
Relax the Back
services
challenge
solution
Migrating from ColdFusion, Guidance custom developed the site on the Drupal CMS and Magento Enterprise platforms. With Drupal, Guidance added administrative functionality to manage and update the attribute-rich product catalog, categories, promotions and other features.
Integration points included warehouse management and fulfillment systems, inventory and shipping system, Google Base, Google Shopping, and LinkShare (affiliate marketing).
Lastly, Guidance successfully optimized the website to appear first in search engine results for keyword “zero gravity recliner” and keyword "zero gravity search".
innovation
- Through an improved faceted navigation, users have the ability to configure and customize products.
- All attributes selected per product are added to shopping cart in just one click.
"[Guidance] provides us with excellent service and innovative technical solutions which consistently advance our Web presence and online conversions.”
- Leanne Mattes, VP Marketing, Relax the Back
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