Mezlan, a premier men’s shoe designer, focuses their products around personal touch, high quality impressive designs. Their goal was to create a unique customer experience whether in store or online. Guidance worked closely with the Mezlan team to understand the actual in store purchase process for their customers in an effort to replicate a similar experience online. Guidance’s strategy and technology teams worked closely with the Mezlan team to understand the actual in store purchase process for their customers in an effort to replicate a similar experience online, and improve customer engagement across all sales channels.
Guidance performed an initial code audit that uncovered several issues around their template files, SQL, and performance issues associated with the existing code. Guidance immediately tackled the issues with the code as it was causing problems in the overall user experience. In addition, a strategic audit was conducted that revealed opportunities to reach new customers via digital marketing channels the Company was not utilizing.