The leading off-price apparel and home product retailer, ranked number 88 on the NRF’s 2012 list of top 100 retailers, needed to update and migrate its eCommerce site to a more flexible and efficient platform.
Burlington Coat Factory
Guidance designed and developed the more than 400,000 SKU main clothing and accessories website, as well as it's baby apparel and coat sub-sites on the EPiServer Commerce platform.
The site’s order management was custom developed within the platform to meet their needs. Fulfillment, payment gateway, and email marketing vendors and technologies were a few of the many complex integrations Guidance implemented.
Guidance successfully optimized the website to appear first in search engine results for keyword “coat”.
- Baby-registry users have the same user experience at in-store kiosks, and online.
- Online shoppers' user experience is combined with awareness of product offerings in-store.
- Vendors have the ability to upload and manage product photography through the use of an internal administrative tool.