Optimization

OPTIMIZATION

GUIDANCE KNOWS OPTIMIZATION.

89% of Retailers Investing in Digital Experience Optimization Report Conversion Lifts*

CONTACT GUIDANCE *Source: Forrester Q3 2015 Global Online Testing Platform Customer Online Survey

WHAT IS OPTIMIZATION?

Optimization is a continuous optimization strategy to improve digital engagement and conversion via rigorous online testing. Conversion Rate Optimization (CRO), a facet of Optimization, focuses on getting customers to the finish line.

A fully optimized digital experience extends well beyond the buy. Seamless across every channel, it offers a streamlined and intuitive path to purchase, and continues the conversation with consumers in a powerful, immersive way.

What is Optimization?

WHY DOES GUIDANCE HAVE A DEDICATED OPTIMIZATION PRACTICE FOR RETAILERS?

Innovation fuels us. Our experts understand how to test and comb through data for actionable results, to help you deliver best-in-class digital experiences.

Disappointing conversion rates can be a pain point

Simple, effective testing with clear ROI and benchmarks

Internal testing is resource-prohibitive for merchant partners

Platform expertise: Magento, Demandware, SAP Hybris, Insite, Episerver, .Net, and Drupal

Faster results mean sufficient time to implement change

EXPERIENCE IS EVERYTHING IN THE DIGITAL WORLD.

EXPERIENCE IS EVERYTHING IN THE DIGITAL WORLD.

Every nuance, every button, literally every second counts. How do you excel in a highly competitive atmosphere where shoppers interact with your brand across multiple channels at all hours of the day?

Building a beautiful website and getting traffic through the door is just the first step in an ever-evolving ecommerce world. Without intelligent online testing, it’s impossible to stay relevant and know what leads customers successfully through the purchase funnel. Merchants need to be relentless with their testing efforts to not only convert casual visitors into buying customers, but to convert them into brand loyalists for life.

What if you could optimize customer experiences across every digital touchpoint and keep fine-tuning so that what works, works all the time? What if you could elevate both conversion rates and customer engagement? You can, and this is where Guidance’s Optimization solution comes in.

OUR APPROACH

Focused and iterative. Online testing is still web-centric* — but ours expands further. We execute a strategic vision for testing andoptimization, and help see it through.

*Source: Forrester Q3 2015 Global Online Testing Platform Customer Online Survey

Ideate. Priortize. Analyze. Execute.

  • Test key site elements - homepage, checkout, design
  • Test merchandising, content, prices, shipping
    Thorough mobile-specific tests
  • Thorough mobile-specific tests
  • Rinse & repeat: implement winning variants, test again
  • Highly effective technology tools
  • Ideation and execution with trained testing experts

BENEFITS OF TESTING

What works today will not always work tomorrow. Testing ensures that you keep tabs on yourself and find ways to be even better.

*Source: Forrester Q3 2015 Global Online Testing Platform Customer Online Survey
Benefits of Testing.

RETURN ON INVESTMENT (ROI)

ROI is clear and easy to measure with conversion vs. benchmarks. The upshot of Digital Experience Optimization is big-picture, high-impact results.

Enhanced conversion rates

Better brand engagement

Incremental in-store sales

Digital shopping, amplified

DIGITAL EXPERIENCE OPTIMIZATION PAVES THE WAY FOR COMPELLING EXPERIENCES, EMPOWERED CUSTOMERS, AND BETTER SALES. BOTTOM LINE: ITERATE AND INNOVATE TO ENGAGE AND CONVERT.

CONTACT GUIDANCE