Digital Marketing Roadmapping

Effective digital commerce hinges on attracting more customers and keeping them engaged across all touch-points. Guidance Digital Marketing Roadmapping examines all marketing levers available to you, including:

  • SEARCH ENGINE
  • EMAIL
  • AFFILIATE MARKETING
  • SOCIAL MEDIA
  • DISPLAY AND RETARGETING ADS
  • VIDEO
  • LOYALTY PROGRAMS
  • MOBILE MARKETING
  • OFFLINE MARKETING VEHICLES
  • CROSS-CHANNEL MARKETING AND MORE 

The result is a prioritized plan of action that allows you to:

  • Acquire new customers through digital marketing
  • Intelligently deploy your marketing spend across channels
  • Limit risks of over spending in non-productive channels
  • Drive traffic to all sales channels including eCommerce, physical stores, wholesale and resellers
  • Measure your results to continually evaluate your spend

Guidance offers Swift Assess™ services for digital marketing to quickly identify gaps and opportunities for retailers. Contact us to learn more.