Fluid is a leader in rich Internet applications for eCommerce merchandising and social interaction, driving conversion, customer satisfaction and brand loyalty to retail sites. Fluid's retail products make the shopping experience easy, fun and convenient. From interactive product displays and dynamic pages with user-driven product design and configuration, to merchandising strategies that leverage social networking and blogs, websites using Fluid's solutions take advantage of existing enterprise data such as analytics, sales volume or customer reviews to automate their merchandising strategies while maintaining complete merchandising control.
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Featured Project
Relax The Back
As the premier Internet destination for back support products and self-care guidelines, RelaxTheBack.com needed a way to enhance user experience by integrating an extensive product line with full merchandising capabilities to keep content on the site fresh and regularly updated. Guidance used Fluid Retail products, like Fluid Drive™ and Fluid Experience™, to provide an easy-to-use interface for managing business rules that will guide product assortment on an ongoing frequency, based on a set of preferences as well as data from any relevant back-end system, including analytics, eCommerce, content management, and personalization systems. Administrative functionality was also added to the site to manage and update products, categories, promotions and other site attributes.
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