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Over a number of years, Landon Media has developed a vision for supporting its media, publishing and advertising clients with electronic information services which drive business decision based on market conditions and performance. The technologies originally used to support this vision were failing to scale, experience stability and performance issues. Landon wanted to find a partner who could take them to the next level in terms of database, business intelligence, web applications and user experience, while providing hosting and managed services to support the transition to new infrastructure and platforms.
Guidance Support Services provided Managed Services and Application Support for over a dozen Landon Media vertical business applications. The Guidance team performed tactical solution resolution for critical application issues and coordinated a strategic enhancement rollout. Guidance has begun the process of converting legacy Cold Fusion applications to the .NET Framework and continues to do so with all new development. The Landon infrastructure was migrated into a hosted facility and both hardware and software components were upgraded.
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| Movie Marketplace specializes in representing newspapers to movie studios. |
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Landon’s Lead Generation System tracks proposals for national advertisers. |
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Significant performance increase across all applications |
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Increased stability and reliability of applications |
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Improved decision making and data analysis with Business Intelligence powered by SQL Server 2005 |
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Rapid Application Development process shortens the timeframe in which products go to market |
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Landon Media's mission is to create new, innovative, customizable research and marketing tools to equip newspapers to market and sell advertising to national / regional / local advertisers. These same tools and services are provided to advertisers to identify their target customer markets and the client newspapers who serve them.
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