Blog

Guidance redesigned and developed the new site for TOMS Shoes (www.toms.com), which officially launched today. The popular footwear retailer has quickly gained recognition for its giving principle, known as the “One for One” movement. For every pair of shoes purchased, TOMS gives a pair of new shoes to a child in need. [Read more...]

One of our clients has shared with us some interesting stats that make a strong case for both, single-page checkout and product reviews.

Single-page checkout (SPCO), as described by its name, makes it easier for online buyers to complete their transactions by reducing the standard multi-paged checkout process to one page. Our client’s shopping cart conversion rate went up from 57.3% to 75.5% after replacing their checkout process with SPCO. [Read more...]

eCommerce has come a long way since its inception in 1994. What skeptics once labeled as an unreliable channel to sell items has developed into a multi-billion dollar, revenue-generating machine. For 2009, Forrester Research anticipates online merchants to transact over $156 billion in revenues. [Read more...]