Blog

Requests for multi-language and multi-currency support have quickly risen as top features when evaluating eCommerce platforms to build our clients’ sites on. No surprise there – there is a lot of opportunity for eCommerce in foreign markets, with countries like China, Brazil and Mexico all expecting to see yearly increases of up to 30% for the next 5 years. Though the U.S. accounts for about a third of the global eCommerce market, it ranks third in annual per capital online spending (U.K ranks first and Denmark, second). [Read more...]

Parents are Doing their Homework Before Shopping for Back to School

The school year has officially started. And if you are a parent, you know how stressful back-to-school shopping can be. Books, backpacks, gym uniforms, clothes, shoes … the shopping list is endless. For decades, brick-and-mortar stores have prepared themselves to welcome and cater to the higher traffic that this very profitable time of year brings. But, what about online stores? [Read more...]

Lowering prices is not the only remedy...

Gas prices are sky rocketing. The unemployment rate keeps going up. Does this mean you have to lower your prices to attract customers to your online store? Not necessarily…

While price and free shipping were the two most popular answers in a recent Guidance survey where we asked 1,000 consumers what matters most to them when shopping online, there are still plenty of ways to captivate your audience and get them to come back to your site. [Read more...]