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So, what is cause-based commerce? Guidance researched hundreds of sources on the Web and found out that there’s a lot of talk about cause marketing, but cause-based commerce goes beyond the marketing aspects of it – cause-based commerce is a business model.

Guidance’s definition of “Cause-Based Commerce” (also called “Retail Philanthropy”) –
“A type of transaction consisting of the buying and selling of goods with the add-on purpose of supporting a charitable cause.”

Examples of Guidance developer Caused-Based Commerce sites: [Read more...]

Guidance and Gifts that Give continued our partnership and launched the new MyFundraiser Facebook App. Using the Gifts that Give Facebook landing page, your fundraising becomes a simple 3-step process of choosing the cause, selecting your products, and sharing with friends. Your friends will support your cause by buying, with payments made on a secure page, all without having to leave Facebook. [Read more...]

CityChicOnline.com, the U.S. site for the popular Australian plus-size fashion brand City Chic, just got chicer with a brand new design and great new social features. The new layout better showcases City Chic’s “bold, sexy, glam and chic” brand, as the fashion retailer is described.




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