Blog

J. Hilburn’s new iPad app developed by Guidance, helps J. Hilburn’s recruit additional Personal Style Advisors. The Custom luxury menswear clothier J. Hilburn’s PSA’s have revolutionized the way men shop by scheduling personal fittings and clothing presentations, at the client’s home, workplace or any location and time that fits the client’s schedule. [Read more...]

Guidance recently launched “Users on the Go” site for BeFitNYC.org, enabling New Yorkers to use their phone to find free and low-cost fitness activities in New York City.

Guidance developed the mobile browser application to access the site which lists programs, classes, facilities and leagues in the NYC Parks Department properties, as well as those of a number of partner groups.

Users can access the BeFit NYC.org site through their mobile device by typing m.befitnyc.org. [Read more...]

So, what is cause-based commerce? Guidance researched hundreds of sources on the Web and found out that there’s a lot of talk about cause marketing, but cause-based commerce goes beyond the marketing aspects of it – cause-based commerce is a business model.

Guidance’s definition of “Cause-Based Commerce” (also called “Retail Philanthropy”) –
“A type of transaction consisting of the buying and selling of goods with the add-on purpose of supporting a charitable cause.”

Examples of Guidance developer Caused-Based Commerce sites: [Read more...]