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Parents are Doing their Homework Before Shopping for Back to School

The school year has officially started. And if you are a parent, you know how stressful back-to-school shopping can be. Books, backpacks, gym uniforms, clothes, shoes … the shopping list is endless. For decades, brick-and-mortar stores have prepared themselves to welcome and cater to the higher traffic that this very profitable time of year brings. But, what about online stores? [Read more...]