One of our clients has shared with us some interesting stats that make a strong case for both, single-page checkout and product reviews.
Single-page checkout (SPCO), as described by its name, makes it easier for online buyers to complete their transactions by reducing the standard multi-paged checkout process to one page. Our client’s shopping cart conversion rate went up from 57.3% to 75.5% after replacing their checkout process with SPCO. [Read more...]
