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Today, we mark the two-year anniversary of Guidance Green! Created in March 2007 Guidance by CTO & Co-Owner, Jon Provisor, the Guidance Green committee has since achieved many accomplishments including turning Guidance into a carbon-neutral company, organizing, hosting and attending over dozen environmentally-friendly events and initiatives, and offering carbon-neutral hosting services to eCommerce clients, among others. [Read more...]

Cart abandonment has plagued the eCommerce space since its inception. But with the advent of better client-side technologies and new approaches to user interface design, e-merchants have an unprecedented opportunity to retain customers throughout the entire purchase funnel. A key technology-design combo that, IMO, has revolutionized the way customers check out is Single Page Checkout, or “SPCO”. If you don’t know about it, and/or you’re not doing it, read on… [Read more...]

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