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New Mobile Sites for the Ladies, Skaters and Athletes on the Go

April 27, 2011

Mobile Sites - Lady Foot Locker, Final-Score, CCS, Footaction
First it was Foot Locker, then Eastbay, then Champs Sports… The world’s largest retailer of athletic apparel and footwear, Foot Locker, is making bold moves with their mobile strategy.

As mobile shopping sales reach new heights in 2011 – $9 billion expected, according to mobile advertising network, InMobi – , Foot Locker is working with Guidance to create brand new mobile sites for several of its brand properties. And we’ve just added a few more.

Over the last couple of weeks, Guidance launched new mobile sites for Lady Foot Locker, CCS, Final-Score and Footaction. Altogether, Guidance has launched 7 mobile sites for Foot Locker in less than a month.

While most of the mobile sites share some core functionality, sites like the one for CCS, the largest skateboard supplier in the world, feature some unique elements such as alternate product image, gift-with-purchase options, deck + grip tape combo options, and tiered pricing.

The sites are now live, so check them out:

What’s next: we have one more mobile site launch in queue for Foot Locker so stay tuned for details!