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Ecommerce Boasts Double Digit Growth in Q1 2016

May 18, 2016

The U.S. Department of Commerce recently released U.S. retail eCommerce numbers for Q1 2016 and they are momentous.  

Online sales are continuing their strong CY2015 growth; in Q1 of this year, web sales grew 15.1% and accounted for 11.1% of retail sales!  (In 2015, consumers spent $341.73B online representing a 14.6% growth as compared to 2014.)

Shoppers who once crowded brick and mortar stores are now making purchases on phones, computers and tablets, siphoning sales from physical stores. And, retailers employing a "Mobile First" strategy will capture some of these sales.  

How can you execute on this strategy?  Last week, Brian Beck, Guidance SVP of eCommerce & Omni-channel Strategy, joined Rick Kenney, Demandware Head of Consumer Insights, at Fashion Digital LA, to deliver actionable insights to employ this strategy.  Read the tips on mobile carts, search and buy buttons that were shared and will help you execute on this approach.

If you'd like to review a more in-depth approach, contact us to become more mobile-conversion-friendly  and reap the rewards of consumers' spending growth via mobile.