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Beautiful Skin Goes Mobile

February 6, 2013

In support of our recent launch of Murad.com,  we have deployed a Magento-based mobile commerce site for Murad, the dermatologist-designed skin care products manufacturer.    Guidance provided Mobile & Social, Web Development, Integration, and Hosting & Managed Services.

Designed for today’s touch screen mobile phones and tablets, the mobile site includes a feature rich product detail page with collapsible navigation that highlights reviews, ingredients, product details and “how to use information”.   The mobile site, m.murad.com,  also features exclusive offers and links to the website’s live chat, store and spa locator, and skincare resources.

Guidance integrated the mobile site with Oracle R12, Chase Orbital Payment Technologies (credit card authorization), and with Facebook, Twitter, Pinterest, Google+ and YouTube to encourage expansion of the company’s social networks.  Guidance optimized the new mobile site for Android 2.3 and iOS 4/5 platforms.

Congratulations to the project team for all their hard work to launch the new site!